3 Secrets to Getting More Clients & Sales From Your Website
Prefer to read? Here’s the transcript below!
(It’s not perfect but you can skim it.)
Hello and welcome to another video with Maria Wendt.
Want my 3 secrets to getting more clients and sales from your website?
These are things you can implement right away, so let's just go ahead and get started.
The first thing that you need to do is ask yourself, “What is the primary goal of my website?”
Is it to get people to sign up to my email list? Is it to give people blog information? Is it to get clients? Have them book discovery calls. What is your primary goal of your website? That's the first question that you need to ask because you have to have ... if you have a primary goal of your website, everything on your website then has purpose. You become very intentional with every page of your website.
For me, when I work with my clients, we sit down and we talk about what your primary goal of your website should be because each business owner is going to have different goals. If I sell products, I'm going to have a totally different goal then if I'm trying to get people to book discovery calls. And my website's going to look different, it's going to flow differently. The first question that you've got to answer is, what is the primary goal of my website?
Then, once you get clear on that primary goal, which you need to do is have very clear call to actions. If you decide that you want your website to be a place for people to buy passive income products, that's the primary goal of your website, right? Every call to action needs to be around that. You need to point them to your courses and list the courses in a place where they can easily find them, and put reviews of the courses there. Whatever your primary goal is, that's what you need to put front and center of your website. That's what all the call to action buttons need to be about. Everything should be pointing towards that one primary goal. That's when a website works.
When a website doesn't work is when you have, oh, I want people to sign up to my email list, and I want people to book calls with me, and I want to do all of these different things. It's like doing seven things half heartedly. What you need to do is pick one primary goal and have everything be intentional around that.
Now, that doesn't mean that you can't have secondary goals or little goals that support the primary goal. For example, it's totally okay to prompt people to sign up to an email list, for example, because that email list, ideally, is going to be a lead generator for you. So you get people to sign up for your email list and then they participate in your content and they keep consuming it and then eventually they book a discovery call with you or they're reaching out to work with you.
It's okay to have secondary goals. But those secondary goals should always be in support of your primary goal because otherwise you're going to be prompting your visitors to do eight things at once and they're not going to do anything at all. So you've got to pick a primary goal and then have everything be very intentional around that.
The second thing that there absolutely needs to be on your website is a clear flow.
What I mean by that is, the pages should flow into each other very smoothly rather than just sporadically everywhere. I think we've all been to those websites where there's one page here and then there's this page here and it's not cohesive. It doesn't feel like you're in a state of flow.
Maybe there's a lot of text and it's not broken up with images and there's just a lot going on. It gets to be very overwhelming, especially for highly sensitive people who don't like to see a lot of text or who don't want to be bombarded with a bunch of information.
What you really want to do is create a very clean flow. You're basically guiding your visitors down the steps they should take. If the first thing you want them to do is get on your email list, let's put that first. And, let's say that that's the first step that they need to do. Then, if you want them to learn more about working with you, let's make that the second thing. And then finally, if you want them to book a call, let's make that the very clear third step.
But the point that I'm making here is that you've got to vary ... you basically have to hold your website visitor’s hand. You have to hold their hand and guide them through that process so that they're, at the end of the day, they know exactly what they need to do. They know exactly how they're going to work with you, or reach out to you, or whatever. You're walking them through that process so that never at any point are they overwhelmed or feeling like they don't know what they should be doing. Because when your website visitors feel overwhelmed, that's when they click away. And we definitely don't want that.
The third thing that it needs to be very, very clear, is how people can get in touch with you.
You don't have a good call to action button and you don't have a very clear contact page. There's no email address listed anywhere. Whatever you need to do, the first thing that you've got to do it just ... I should've put this at the first to be honest, but, it's so important to make sure that they have a way to get in touch with you.
This is something that you should do today. If you haven't already done this, do this today, pause this video, go do that. Because if your website visitors don't have it, almost like stupidly, obviously, pointed out to them where they can get in touch with you, they won't. If you feel like people really aren't reaching out to you from your website, it could be because they don't know how to get in touch with you. It could be because it's not very obvious. And so, absolutely thing you've got to do today is, take a look at your website and ask, okay, is it very clear how people can get in touch with me?
Because, the thing is, people aren't gonna look around for an email address. They aren't going to route through and try to figure it out. If it's not very obvious, they're going to click away from your website and they're not going to reach out to you. So you've absolutely got to make it very, very simple for them to get in touch with you.
Want to get a highly-converting website? We should work together.
I help my clients make more money and get more clients online. Click here to go to my homepage and learn how I can help your business grow!
►Subscribe: https://goo.gl/ScRTwc to learn more secret money-making tips.