4 Surefire Ways To Figure Out Who Your Ideal Client Is
Prefer to read? Here’s the transcript!
(It’s not perfect but you can skim it.)
I’m teaching you how to get clear on your ideal client.
Today, we're going to go ahead and get into the three different ways you can get clear on who your ideal client is because it's so important to get clear in your ideal client and I talk about it all the time.
I want to give you my sort of three steps to doing that.
Step One: Figure out who you want to work with.
The first thing that you need to ask yourself when you're trying to figure out who you should be working with is who do you want to work with, right?
Just start with that. It's a simple question, but have you ever really sat down and thought about who you wanted to work with.
Who lights you up? Who gets you excited? You're excited to have calls with them. You're excited to help them. You're excited to work with them. Who are the people that get you excited?
Too often as new entrepreneurs, we can work with anyone that comes our way, but you really need to do is you really need to sit down and say, who do I want to work with, and that's going to help you attract your ideal client because you're going to have some clarity around that.
Step Two: Ask yourself who you feel confident that you can really help.
The second thing that you need to ask is who do I feel confident that I can really help?
Your online reputation is so important and so many coaches or consultants or whoever might be, they burn themselves out and they burn themselves in the industry because they can't actually deliver results.
They're not getting good reviews. They're not getting referrals. They can't actually deliver what they say they're going to deliver, and it hurts their reputation.
So, the second thing you need to do is you need to be really confident that whoever it is you want to work with, you can actually help them and you can get them results.
Step Three: Ask yourself if they are a good fit for your future income goals and business goals.
The third thing that you need to ask yourself is are they a good fit for both your income goals and your business goals in the future? Not just now, but also in the future.
Basically, can they afford to work with you because if you want to work with new entrepreneurs, but you're also charging $20,000 to work with them, it's going to be hard to find clients that can afford you, but if you want to work with new entrepreneurs and you set up some kind of monthly plan or you want to work with really established entrepreneurs, then the $20k packages might be a better fit.
But, you've got to make sure that your monetary goals for your business are aligned with the kind of people that you want to work with.
I see a lot of disconnect with a lot of my clients before we work together where they're like, you know I want to make $500k per year, but they're trying to make that with new entrepreneurs doing one-on-one coaching packages and they're struggling.
So, it's important to take a look at that and make sure that the people you want to work with match up to the amount of money you want to be making or to the way that you want to make money.
So, guys, hopefully that was helpful. If you have any questions about this, drop them in the comments below.