3 Ways To Get Your Potential Clients To Trust You As An Expert
Prefer to read? Here’s the transcript!
(It’s not perfect but you can skim it.)
I'm sharing with you three ways that you can get your potential clients to trust you as an expert.
When you're asking the question, how can I get my potential clients to trust me as an expert, how can I get them to see me as a professional, all of that, what you're really needing to do is you're needing to position yourself as an expert.
You're needing to have them feel very confident to work with you.
So, there are a couple of different ways you can do this.
Step One: Show yourself as a solution.
The first thing that you need to do in order to show that you're an expert and to get your potential clients to trust you is you need to show them that you understand their problems, that you have a deep grasp of what it is that they're struggling with and then of course, present yourself as a solution.
But the first step in this is to really show an in-depth understanding of what it is your ideal clients are struggling with.
Get very clear whether you're doing market research, whether you're talking to them, whether you're pooling from your old clients.
Get very clear and very specific on what it is your clients are struggling with.
Step Two: Show authority and credibility.
The second thing that you need to do is don't be afraid to show a little bit of authority and credibility.
Don't do too much because this gets overwhelming to your client, but don't be afraid to mention if you're certified or if you've been in the industry for 10 years or whatever might be, show some authority because at the end of the day, they want to feel comfortable to invest in you.
They want to work with you, but they just want to make sure that they're working with the right person and someone who is going to help them get what they want.
Don't be afraid to show a little bit of authority and a little bit of credibility.
Step Three: Show testimonials, case studies, etc.
The third thing that you need to do if you want to get people to really feel comfortable investing in you, comfortable working with you is show your testimonials, your case studies, your befores and afters.
Don't be afraid to show the work that you've already done and the results that you've already gotten, because at the end of the day what's going to convince someone isn't necessarily all your beautiful copy on your website.
It's the fact that you help someone make $20,000 more dollars per month or you help them lose 50 pounds over the last year.
Whatever it is, show your results and part of that is going to be going out and actually getting those results but you've got to take the time to really show your results so that they can feel really comfortable working with you.
Guys, so hopefully that helped answer your questions. If you have more questions, drop them in the comments below.