How Can I Streamline My Brand To Get More Clients?
Prefer to read? Here’s the transcript!
(It’s not perfect but you can skim it.)
I’m teaching you how you can streamline your brand to attract more clients.
The question that we're answering today is how can I streamline my brand to make more money.
A lot of you guys, you know that brand is important, but you really aren't exactly sure how to streamline it so you can actually attract more clients, and that's what I'm gonna share with you today.
Step One: Make sure that your social media and your website speak to your ideal client.
The first thing you need to do if you want to streamline your brand to get more clients is you need to make sure that your social media and your website, basically your online presence, is created and intentionally designed to speak to your ideal client.
So is your website actually converting? Are people reaching out to you? The little metric that I give to people is, how many website leads, how many leads are coming to you from your website each week?
If the answer is less than five, well then you aren't doing something right with your website and you probably should fix that so that you can actually get more leads coming to you from your website.
Step Two: Get your design stuff organized.
The second thing that you need to do is you need to get your design stuff organized.
Most people put this off and it costs them a lot of business. It's one of those tricky things where you don't know what you're missing until you have it.
So until you have all your design stuff organized; your website professionally designed; your logo, your business card, all of that; until you have that designed and set in place and streamlined, you don't know what you're missing.
But people are coming to your website and then clicking right off because they don't understand what your offer is. People are seeing you on social media and they're not thinking you're professional, and they're not working with you.
So not having all that streamlined, not having all your design stuff organized, is actually costing you a lot of business and it's something you should fix as soon as you can.
Step Three: Make sure that your core brand message is really speaking to the needs of your clients.
The third thing that you need to do is make sure that your core brand message is really speaking to the needs of your clients and you're demonstrating how you're the person that's gonna get them from point A, which is their current reality; to point B, which is their desired reality.
So you've got to demonstrate in your online presence with your design stuff, with your website, how you're gonna take them from where they are right now to where they want to be and show how you're the person that they absolutely need in order to make more money or lose weight or whatever that your clients goals are.
You've got to be able to demonstrate how you're the person for that, and that's what good brand messaging does.
So hopefully, guys, this was helpful. If you have any questions, feel free to drop them in the comments below.