How To Brand Yourself Like A Pro (Even If You Have No Idea What You’re Doing)
Prefer to read? Here’s the transcript!
(It’s not perfect but you can skim it.)
Hi there. My name is Maria Wendt, and I'm the brand strategist for female entrepreneurs. I help you guys make more money through the power of your brands.
Today we're talking about how to brand yourself even if you have no idea what you're doing.
And trust me, that's pretty common.
Branding can seem really overwhelming and really intimidating. What we're going to do on this video is we're going to break it down so that it feels really easy and really accessible. So, grab your pens, grab your papers, get your notebooks out, let's take some notes and just kind of go through this together.
The first thing that you're going to do is ask yourself the three most important branding questions.
When I work with my clients, we kind of go over each one of these questions together.
The first question is, who are you?
And I don't mean, "Oh, I'm a copywriter," or, "Oh, I'm a designer," or, "Oh, I'm a coach." Really, who are you? What is the things that turn you on, that get you excited, that motivate you? Why are you starting a business in the first place? Why are you doing this? What do people need to know about you, right? So, dig deep with this question. Who are you?
I kind of help understand this from the perspective, not just of you, but of your potential clients. Do they see you as a mentor, as an influencer, as a leader, right? So, the first question really is, who are you? That helps us understand better sort of where you fit in the world and the kind of impact that you're going to make.
The second question is, what do you do?
And again, this is not a question that you want to answer with, "Oh, I write copy," or, "I write sales pages," or, "I design logos," or, "I give people nutrition plans." What do you do on a deep level? What difference do you make on a deep level for your clients? What do you do during the day? How do you motivate? How do you inspire, right? We're looking for big words here, like inspire, or challenge, or get results, right? So, we're not looking for a job description or a daily task description. We're looking for what you do on a deep level, which actually leads us to our third question, which is why does it matter?
The third question is, why does it matter?
Why does the work that you do matter? What difference are you making? All of us are making a difference in some way, shape, or form. But I want you to really think about why does it matter? Why does your work matter to you? Why does it matter to your family? Why does it matter to your clients? Why does it matter to your industry? Why does the work that you do have deep importance? And, why does it matter?
So again, step one in all of this is to answer the three crucial branding questions, which are, who are you, what do you do, and why does it matter. I recommend that you post your paper out and just started journaling through all of these questions. Take your time. Don't rush them. Get some peppermint tea. Do whatever you need to do to get some good, deep answers on these three questions, because that's going to really help you understand a little bit more about yourself, a little bit more about your business, and a little bit more about where you fit into this big picture of female entrepreneurs.
The second thing that you need to do is you need to take some time and really think about where you want to be in the next five years, in the next 10 years, et cetera.
Your brand is so much more than just a logo. It's so much more than just pretty graphics. It's a deep transformation of your business. Basically what we do when my clients and I work together is we take the intangible, the best parts about you, all the things people love about you. We take those intangible things and we turn them into something tangible.
Part of my priority for my clients, and this is going to be your priority too, is to create a brand that grows with you. So, you shouldn't have to be rebranding every two years or feeling like your logo doesn't reflect who you are anymore. You should have a brand that grows with you. So over the next five years, over the next 10 years, where do you want to be? Do you want to be a speaker? Do you want to write a book? Do you want to be an influencer? What are your big goals, and how does your brand fit into that? Because your brand should grow with you. So when you name your business, when you choose colors, when you choose how you position yourself to an industry, think about where your brain is going to be, not just in the here and now, but where you want it to go over the next five years, 10 years, 20 years, your whole career, because that's how you're going to be able to build a brand that really grows with you.
The third thing that you're going to do if you're branding yourself is go minimalistic.
Choose black and white colors, very simple fonts. Keep it very simple. Keep it very minimalistic. Because the minute that you start to combine colors, or combine multiple fonts, or go really complicated, it really comes across as amateur, and that doesn't position you as an expert. And I like to say that the expert gets hired every time.
So if you want to look like an expert and you aren't ready yet to invest in professional branding, what you need to do is go really simple. So, keep it very minimalistic, very, very, almost plain, black and white. A lot of times color combinations can be easily messed up and it just ... It doesn't look right or it doesn't attract the right clients. There's a lot of psychology that goes into choosing brand colors. And if you're not 100% sure what you're doing, a safe bet is to stick with black and white. It's very simple. It's very classic. You can't really mess up black and white, and it will always make you come across as a professional. Minimalism is a valid aesthetic, and you can sort of get away with that as someone who's maybe just getting started or not yet ready to invest in real branding.
Finally, if you are feeling overwhelmed about your brand, let’s work together.
What I want you to do is go to my homepage and learn a little bit more about working with me.
A lot of my clients have doubled their prices, gotten booked solid, really made tremendous leaps and bounds in their businesses because they have a very clear brand. So, hop on the phone with me and let's get your specific question answered.
Hope you enjoyed this video. Hope it was helpful. I'm doing these videos every single day, so I want you to hit that like button. Hit that subscribe button. I'm sharing all my secrets with you and you don't want to miss out. So, go ahead and subscribe, and I'll see you tomorrow.