How To Write A Killer Elevator Pitch (With Helpful Examples)
Prefer to read? Here’s the transcript!
(It’s not perfect but you can skim it.)
I’m teaching you how to write your elevator pitch.
Just so you know the most important part about your elevator pitch is that it gets people to want to work with you or to learn more about working with you, so that's what we're going to start this whole process out with. It's just by giving you some clarity on why you need an elevator pitch.
Step One: Your elevator pitch is not about you.
All right, so how do you write an elevator pitch? Let's do this. First thing you need to know, is that it's probably going to be a process.
It's going to take you some time to really feel super confident and super clear in your elevator pitch and that's okay, what we're going to do now is we're going to write a draft of it, we're going to write sort of a starting point but just know that as the years go on, you're probably going to refine your elevator pitch and that's okay but let's get you started on the right foot with this formula that I'm going to walk you through.
So the first thing that you need to know, the first step in writing your pitch is to know that your elevator pitch, it's not about you. It's about what your ideal client needs. So a lot of times people say, "Oh, I'm an online marketer, I'm a digital marketer and I work with mid-size businesses."
That's not what your ideal client wants to hear. They want to hear, "I help small businesses make more money through the power of marketing online, or through the power of their website," or if you're a health coach don't say, "Oh, I'm a health coach and I work at a gym." Say, "I help busy moms lose weight without spending a ton of time at the gym." That's an amazing elevator pitch.
That's something that's going to get the attention of your ideal clients, right? So the first thing you need to do when you're writing your elevator pitch is write it from the perspective of your client's needs.
Step Two: Your elevator pitch should intrigue people.
Second thing that your elevator pitch should have is intrigue people, it should make them want to ask more. Someone saying, "Oh I'm a digital marketer," that's not really interesting, but when I tell people, I help entrepreneurs get more clients, they're always interested in it, they also are intrigued, they always have follow up questions because the work I do, it honestly is really exciting.
It's really interesting and I'm very passionate about it and when I tell people about it, they want to learn more, they want to ask more because the idea of being an entrepreneur online, making money online it's very intriguing to the average person and they want to learn how to do it themselves. So make your elevator pitch intriguing and get them to ask more.
Finally, keep it short. Most times, if you aren't saying something really simple like, "I'm a digital marketer," you're going on and on and you're talking about your business and no one cares really. Just keep it short.
So for me, I just say, "I help people make more money online and I help them get more clients," or I say something very simple like, "I help entrepreneurs make more money online." That's very simple, it's very short, it's to the point and it's all people need to know about me at that point.
If they want to ask more questions, I'm happy to answer them but at this point, just knowing that I help entrepreneurs make more money online or I help entrepreneurs get more clients, that's all they need to know. So it's really important to keep it short and not ramble on and on.
Hopefully this helped give you a little bit of clarity on how to write an elevator pitch. If you have follow up questions, drop them in the comments below, I reply to every comment.