Do you want to learn how to brand your online business? You’ve come to the right place.
Use the links below to navigate to the different sections of this guide.
GETTING STARTED | ATTRACTING CLIENTS | PICKING COLORS & FONTS | LAUNCHING YOUR WEBSITE | STREAMLINING YOUR BRAND | ALL MY HACKS & TIPS | YOUR NEXT STEP
What is branding?
Why is building a personal brand so important?
What is not having a brand costing you?
Where do you start?
Important branding terms & phrases for you to know
What is branding?
You know, I get this question all the time and I think it's a big topic to tackle.
When you hear the word, "branding", you probably think of a logo or a website or a business card.
But, actually, that's wrong.
Of course, there is an official textbook definition of branding. People like myself learned that definition in college, in a class probably called something like, "Graphic Design 101A".
...and that textbook definition was something like this:
“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association).
But even to me, that is such a super confusing and unhelpful definition, right?
I mean, who reads long, boring definitions like that? I know I don't.
I like to think about branding as the unique way you present yourself to your ideal clients so they totally get your vibe, your vision and your value.
Another way to put it is your brand is why people do or don't want to work with you.
And wow, when we define it like that all of a sudden we see how important branding is, don't we?
2. Why is it important?
"People buy from those they know like and trust" - Bob Burg
[H1]2. Why is building a personal brand so important?[H1]
So, why is branding so important, especially for women entrepreneurs?
Well, we just defined that branding is one of the reasons why people chose you over others.
It's all about how you present yourself to them.
If you are able to brand yourself so that you connect with your dream clients (and they connect with you), you will find yourself closing more sales.
Imagine this scenario with me, why don't you?
Say there are two fitness coaches, okay? Hannah and Emily. They are both very knowledgeable and both are certified trainers. However, Hannah struggles to get a few clients each month and Emily has all the dream clients she could ask for.
What's the difference between these two coaches?
Emily has branded herself. She comes across as very professional and her audience is very clear on what she offers and how she can help them. Her dream clients know exactly why they need her and they are happy to pay in full.
Hannah, however, has not branded herself. People on Facebook and Instagram aren't exactly sure what she does and how she can help them. They see her posts (and maybe even think she is very inspirational) but they don't buy from her.
3. What is not having a brand costing you?
"If you’re not branding yourself, you can be sure others do it for you." - unknown
[h1]3. What is not having a brand costing you?[h1]
Are you currently making the mistake of thinking you don't need a professional brand right now?
If so, let's talk about how much not having a professional brand is really costing you.
If you haven't yet created your brand, you are probably experiencing:
1. Inconsistent income
Because your brand is not attracting your ideal clients, you are making less money that you could be making.
2. Slower business growth
Without an intentional brand, the growth of your business will take longer.
3. Less-efficient marketing
Because you don't have a brand that is aligned with your vision and your value, you have to work harder to get the clients
4. Harder time connecting with your ideal client
The best brands are the ones that help you speak directly to your ideal client, position you as the best solution to their problems.
5. Terrible first impression
Did you know that you only have 1/20th of a second to make a digital first impression? Not having an intentional brand is causing you to make a less than ideal first impression with your ideal clients.
4. Where do you start?
"A brand's strength is built upon its determination to promote its own distinctive values and mission." – Professor Jean-Noel Kapferer
[h1]4. Where do you start?[h1]
So, know that you know why you need to brand yourself, where do you begin?
If you are feeling overwhelmed, just take a deep breath.
Together, we are going to walk you through what you need to do in order to start branding yourself.
Your first step is to answer these three questions below.
Note: when answering these questions, give yourself some time to answer them. Each one of these questions should be answered in-depth and with detail.
Grab your notebook and write these questions down:
1. Who am I?
This question is obviously asking more than your name or job description. It's really seeking to reveal who you are; what are your dreams? Your passions? What turns you on and what gets you excited? It's a way for us to understand a little bit more about who you are.
2. What do I do?
Again, we aren't looking for a job description here. We are looking for you to dig deep and get clear on what you do and the problems you help solve.
3. Why does it matter?
Finally, why does your work matter? Not just tot your ideal clients but to you, your family, your friends and so on. What difference is your work making?
Once you have written down the answers to these three questions, pat yourself on the back.
You've taken the first step towards branding yourself.
5. Important branding terms for you to know
"Personal Branding is all about your unique promise of value and what you bring to the table. It's (also) about getting your potential clients to choose you as the only solution to their problem." – Dr. Sarah David
[h1]5. Important branding terms & phrases for you to know[h1]
attracting your ideal client: the concept that your ideal clients are drawn to you, like a magnet, simply because you have invested your time and money into building a brand that speaks to them.
organic marketing: promoting yourself, making money and growing your business simply through building relationships and providing value. This usually implies not using paid ads to get clients.
positioning yourself as an expert: taking steps to showcase your value, knowledge, and experience to your past, present and future clients. Positioning yourself as an expert allows your future clients to be comfortable investing in you.
branding yourself: investing time, energy and money into making an intentional statement about who you are, what you do and why it matters. Usually, this is done to help you make more money, attract more clients and grow your business.