Branding is the best decision you can make for your business.
Here's why you need a professional brand:
You become the expert in your industry. The expert gets hired, every time.
You become a magnet for dream clients. Your income becomes consistent, every single month.
You get to focus on doing what you love. Your dream clients are coming to you so you don't have to chase them down anymore.
Here's why you need a professional brand ASAP...
Crucial things you need to know about branding:
of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation. So, focus on your brand before anything else.
successful brand launches I've organized, designed and created. That means, over the last 5 years, I've helped 107 businesses grow & have changed 107 lives. It's humbling.
of a second to make a digital first impression. Yes, you read that right. We have 1/20th of a second to make a first impression online, so it better be a good one, right?
Average review of my previous clients. I've had the priviledge of partnering with many inspiring and incredible entrepreneurs. You should see what they say about me!
What do my clients say?
Maria, what's included in your branding package?
1. Workbooks to Help Define your Brand Voice, Vision & Message
Before we even begin doing any of the visual work, we want to make sure we are clear on your brand foundations. Taking the time to define your brand voice, your brand vision and your brand message is one of the most important keys to a creating a successful brand identity.
2. Pinterest Collaboration to help clarify visual Brand
All my clients love the Pinterest board part! We start by having you pin colors, patterns, textures, images, fonts & sample logos that you love to a secret Pinterest board. Then, together, we go over your board and discuss your vision for your brand.
3. Brand Mood-board to set the tone for your brand
Now that we have created the foundations of your brand, we can move on to creating the first visual element. Your brand moodboard is like a roadmap. Creating a brand vision board at the beginning of the project helps us to determine the way your brand will look and feel.
You've been trying to DIY your logo but you know it's just not working anymore. You feel like you have a hard time persuading people you're an expert.
You are ready for a logo that is professional, eye-catching, sets you apart and finally feels aligned with where you want to go.
A submark is a variation of a logo, used in situations when the main logo is not the best fit.
There are so many different uses for your logo; Facebook, Instagram, your website, your business cards, Paypal invoices, etc, etc.
A complete brand identify includes creative (and diverse) ways to create brand recognition -- including the use of a submark.
Your tagline helps communicate your core brand message to your audience, potential clients and possible sponsors.
Having a well-thought out tagline is very important, especially in a digital world where we have 1/20th of second to make a first impression.
7. Brand Color palette
Did you know that your brand might be attracting low-vibe clients, just by the colors you are using? The amount of psychology that goes into choosing brand colors is amazing.
Your brand colors are one of the most important elements to setting the tone for your brand identity.
Together, we will work to choose brand colors that will help attract more of your ideal clients.
8. Brand font selection
Similar to choosing brand colors, choosing your brand fonts is such an important stage of the branding process.
Most of you know not to use Comic Sans, for example, but did you know that certain font combinations can actually hurt your brand's appearance?
Let's work together to choose fonts that will help position you as the professional expert you are.
Now we've created your brand and you love it. Every bit of your new brand is amazing.
We've narrowed down our focus and target audience. We fine-tuned our brand’s sole reason for being.
At the same time, we encompass these ideas into our visual branding. Fonts, colors, spacing, patterns, and graphical elements make our brands come to life.
All of these pieces come together in a brand board.
10. Facebook Cover Image & Instagram highlight covers
Part of building a good brand experience is creating different brand touchpoints.
By creating consistency from platform to platform, we help increase brand recognition.
Your Instagram should be similar to your website which should be be similar to your Facebook page or group cover.
11. Social Media Templates
Raise your hand if you are spending too much time in Canva right now...
You need to start delegating so you can focus on the things that really matter in your business.
Whether you use Photoshop, PicMonkey or Canva, you will receive 5 different templates to speed up and streamline the creation of your social media posts.
12. Desktop Version of Website
“You don't need a website to make money.”
Here's the thing.
You don't need a website to make short-term cash. But, if you are interested in building a business that is around for the long-haul, you absolutely do need a lead-generating website.
I build my sites with Squarespace, which allows for perfect customization (for me) and easy maintenance (for you).
13. Mobile Version of Your Site
Think of your website like your own personal sales person; sending you clients at all hours of the day/night.
More than 63% of your potential clients are looking at your website on their phones.
They are on the go, quickly scrolling though your site, forming a first impression.
That's why it's important to have a mobile-responsive version of your site. Your website should be a powerful tool to sell packages, book clients and make money.
14. Branded email address
No more "firstname.lastname@example.org" email address for you.
A custom email address helps you maintain a professional image and boosts your brand’s credibility.
We partner with the G Suite to get you all set up with streamlined email communication so you can easily reply to all your potential clients that reach out to you.
15. Calendar Integration
Depending on how you get clients, your sales process probably includes offering your potential clients a free discovery call.
By integrating your calendar into your website, you make it much easier for your potential clients to book their call.
And the easier we make it for them, the more likely they are to get on the phone with you!
16. 1:1 Squarespace training
Once your site is up and running, you and I will schedule a 1:1 Squarespace Training.
I'll show you all the important aspects of your website so that you feel like you can easily make changes to your website in the future.
Ready to build your brand? Me too!
Our first step is to speak together and see if we are a good fit.
This is a very popular package and I have only
26 5 spots left for 2018 so the sooner you reach out, the sooner we can get you on the calendar.