Have you been seeing more and more creators on Instagram say things like:
“Comment RECIPE and I’ll send it to you!”
“Comment GUIDE and I’ll DM you the free workbook!”
“Comment LINK and I’ll send it over!”
…and you’re thinking, Wait, how are they doing that? Are they really DM’ing everyone manually?
Nope. They’re using an automated DM system and, for me, that system is Manychat. But, wait, what is Manychat?
Here’s the deal: If you’re selling digital products (or even thinking about it), Manychat is one of the simplest, most beginner-friendly tools you can use to automate your DMs and lead customers directly to your checkout page.
Ahead, I’m going to fill you in on how Manychat fits into your passive income game plan, and why even beginners will find it a cinch to use.
Table of Contents
What Is Manychat? (In Simple Terms)
Manychat is an automation tool that helps you direct buyers to your checkout page, follow up with leads, answer FAQs, and convert buyers, and it automatically does it all inside your Instagram DMs.
In other words, it’s your 24/7 assistant in the DMs.
Instead of:
- manually sending your link
- retyping the same answers
- trying to keep track of who asked for what
- losing leads because you forgot to follow up
Manychat steps in and handles it for you. Here’s what it can do for your passive income business:
- direct customers to your checkout page
- follow up with warm leads (automatically!)
- answer common questions
- tag + segment your audience
- track clicks + sales
- walk someone through the buying decision
It keeps your DMs organized, automated, and selling for you, even when you’re busy, traveling, or taking a day off.
How to Get More Manychat Automated DMs
Why Creators Use Manychat Instead of Manually DM’ing
Here’s the truth: nobody is manually typing 300 DMs a day. That would be a full-time job. Creators rely on automation sales through tools like Manychat because it:
- Saves hours of repetitive work
- Directs buyers to your product checkout page instantly
- Keeps leads from slipping through the cracks
- Makes it easy to track sales inside specific posts
- Helps nurture warm leads automatically
- Allows you to take time off without losing momentum
When someone is excited enough to comment, you need to respond fast. Manychat is how you meet that excitement instantly. And speed = conversions.
Why Manychat Works So Well With Digital Products
Digital products are delivered instantly, and Manychat sends things instantly, which means using the tool for digital products is simply a match made in heaven!
You’ve probably heard me talk about my simple passive income system many times, and that’s because it works. If you want to make passive income selling digital products, all you need is:
- One product
- One PDF freebie
- One simple sales page
- One traffic source (Instagram)
- One follow-up system
Manychat plays a role in two of those steps: traffic → nurture → conversion. Here’s how:
1. It captures leads the moment they’re interested.
When someone comments, they’re engaged right at that moment. Automation sends the freebie within seconds.
2. It qualifies and organizes your leads.
You can segment by interest (e.g., guides, topics, products). This makes your automations way more relevant.
3. It converts warm followers into buyers.
A quick nudge like: “Hey! You clicked but didn’t check out. Here’s the link again!” is often all someone needs.
Where to Sell Digital Products
Do You Need Manychat as a Beginner?
Short answer: No, you don’t need Manychat as a beginner. But it certainly doesn’t hurt to get into the platform and start learning because the minute you start getting 20+ comments on a post, or people start asking for your links (or your thumbs start to hurt from manually DM’ing each customer), that’s when Manychat becomes a game-changer.
And even if you are a beginner at passive income and don’t yet have a large audience, Manychat can help you start to understand your audiences faster, which means more targeted content that leads to consistent traffic, and, ultimately, sales.
You don’t need 10,000 followers. You need momentum, and automations help build it faster.
RELATED: Passive Income Ideas: The Complete Guide
How Does Manychat Work?
Manychat is triggered by keywords in your comments such as:
- Comment “GUIDE”
- Comment “GLOWUP”
- DM “START”
- DM “PRODUCTIVITY”
When someone uses the trigger word on their platform (we like Instagram for passive income sales, but Manychat also supports other platforms), they get a response that might be:
- A direct link to a product
- A freebie that is downloadable on their Website (once a user shares their email address
- A follow-up an hour (or whenever) later
And here’s the beautiful part: It works while you’re sleeping, working your job, or on vacation. Again, I use Manychat in my own business, and some of the best passive income results I’ve had occurred while I was out of office because the system handled everything.
A Simple Example of a Beginner Manychat Workflow
Here’s exactly what a basic Manychat flow might look like:
Step 1: You post a Reel
“Comment “BLUEPRINT” and I’ll send you my system for running profitable ads at just $5 a day!”
Step 2: Someone comments
“BLUEPRINT”
Step 3: Manychat instantly DMs them
“Here it is! 🎉 Your quick guide to making money with ads.
Step 4: Manychat follows up later
“Want the full Ads Are for Everyone system? Here’s the link!”
That’s it. Simple, clean, beginner-friendly. And extremely effective.
The Bottom Line
Manychat isn’t “extra tech.” It’s the simplest way to automate the parts of your business that don’t need your personal attention. When combined with:
- a clear product
- a simple funnel
- consistent Instagram content
- an automated sales page
- a beginner-friendly nurture system
… it becomes one of the most powerful tools for digital product creators.
Give Me More Details!
If you want to see how I set up Manychat in my business, here are three resources to get you started:
Automation Sales Unlocked: Using Manychat® to Grow Your Business
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